It’s not hard to see that McDonald’s dominates the fast food industry but what many don’t know is that all their success relies on savvy real estate investing.
You’ve got to admit — a lot of people think those fries are darn good. But to understand what made McDonald’s Corp. so successful, you have to look at more than the food or Dick and Mac’s Speedee System or even to Ray Kroc’s dedication and savvy. Kroc himself attributed much of the company’s success to a man named Harry Sonneborn. Sonneborn worked for McDonald’s for a mere 10 years, but his real estate policies sealed the fate for the immensely successful company.