I was really excited when I saw this article because this book is fantastic and not just because I love rap. Jay-J is a complete inspiration, not just because he went from nothing to more than something, but it’;s the fact that he has expanded his empire by leaps and bounds in only a few short years. He was a successful music mogul, but was able to diversify himself so well. He has created a complete brand and image that is hard to replicate. Check out this book not only for tips on rhyming but also for some savvy business nuggets.
One of the wonders and strengths of free enterprise is its openness to newcomers. Entrepreneurs from the most unlikely backgrounds can achieve astonishing success. The key is offering products or services that other people want, even if they didn’t realize they wanted them before they saw them. As Steve Jobs famously answered when asked if he wanted to do market research: “No, because customers don’t know what they want until we’ve shown them.”